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20120926
20121004
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maximize the energy and talent and value of their supporters doing things on their own to other voters. >> host: there's going to be the swing states where this election is going to be divided i would imagine all of the stuff you are talking about is going to be focused like a laser on some of those states. can you just remind us what the states are and is that true most of these techniques are going to be targeted. >> guest: in more less a dozen states now we may move from week to week. one thing that is important to think to realize is that not all swing states are equal or a light. we tend to think of them interchangeably and to see the set of pulling has a bunch of states that are all between 46 to 49% and the campaigns are on the air and the swing states are all serve in the same category, and campaigns are deciding where to compete and how they can compete based on vocals and this is a central strategic document in the campaign. what i learned about the 2008 campaign, david clough recalls bible, this binder this targeting desk put together that had the vocals and they put them to
but also maximize the energy and talent and value of their supporters doing things on their own to other voters. >> host: i would imagine all the stuff that you're talking about is meant to be focused on the states. can you just remind us what those states are. most of the techniques are going to be termed. >> guest: the states may move from week to week. one thing that is important to realize it is not all swing states are equal or alike and i think we tend to think of them interchangeably and see a set of polling has a bunch of states there but between 46 to 49% and the campaigns are on the air so they are swing states and they are all in the same category. campaigns are deciding where they compete and how they compete and this is the sort of central strategic document of the campaign and what i learned about the 2008 campaign david clough would call this his bible that targeting is put together that had the vocals and everyone in the state. for each state they would have the total they needed to win and they predicted 53%, that is a little bit of a buffer to sort of guarantee the marg
their strategy but also maximize the energy and the talent and the value of their supporters doing things on their own for other voters. >> host: there is going to be the swing states where this election is going to be decided i would imagine all of the stuff you are talking about is going to be focused on in some of the states. can you remind us what those states the states are and is that true, that most of these techniques are going to be just targeted? >> guest: yeah, and i think more states and may move week to week. one thing to realize is that not all swing states are equal. or alike and i think we tend to think of them as interchangeable and tend to think of this at a polling as a bunch of states are between 46 and 49% in the campaigns are swing states, they are all sort of the same category. .. >> what that the is strategically you do different things in each state. you go to different parts of the state. it may look out were the best of the campaign competes equally but i am sure they were thinking where they put good tv ad on the obama campaign one little example there was the
of energy and so on. negotiations get tough, john boehner, at one point, he walks out of the room. at another point, then speaker nancy pelosi, he says i'm not a stupid man walks out of the room. this is not leadership. a leader stays engaged. he wins people over and wins them to their vision, or swedes, compromises, cajoled, does what has to be done in order to get their, where ever there is. that is one of the aspects of leadership. he is tough on his subordinates just as he is on himself. when he has acted domestically, he needs to go. the leader has a vision, too. >> i think he was determined in the face of some opticals. if you are solitary person or ceo of a corporation, it is about obstacles, overcoming adversity. getting there. you just don't give up. inspired, you keep on going. inspire yourself first and you keep going until you get there. the impossible is made possible by people with vision and determination. there is a reason why we have leaders and we don't randomly select people out of the selection process. not everyone has the quality. the question is does barack
Search Results 0 to 3 of about 4